I have at home a tube of tooth paste with a horrible taste, I totally dislike it. However, on its back is an inscription, it is supposed to take some familiarization time, in the first week of use you don't like it "Salty/Acquired taste", then in the second week you are expected to get used to it "Positive Familiarization Effect" and after that "Very Refreshing/Good Taste". This made me wonder is is a kind of Stockholm syndrome, you stay with the bad taste, hopping to finally like it and continue using it, despite hating it. I'm in the first week, so each time while washing my teeth, I eagerly await the final part, to rinse my mouth with clean water and escape the tooth paste taste.
This made me think about some desktop software which I hate and some people tell me to use it anyway, until it will grow on me and I will start to like it. That's probably another, but similar, type of Stockholm syndrome. You force yourself in a suboptimal situation, until your brain fives up and lies to itself into "liking" it. I actually did myself a few times too, forced myself into using the "spatial" Nautilus mode because it was the default and people saying it is supposed to be good, got used to it and then missed it when the fad moved to "browser" mode again.
The two cases above may be similar, but only up to a point: the tooth paste will be emptied soon (I wonder if before or after the date I am supposed to "love" it) and guaranteed the next one will be a different brand, while desktop software is something you use years and years. Also, a bad taste in the tooth paste is lasting a few minutes a day and then disappear, leaving you with the benefit of healthier gum, while a horrible software will make your life worse all day long while using it and will also make you unproductive, no benefit in sight.
Update: the tube lasted until day 34, much beyond the time I was supposed to start loving it, I hated it until the last day. Now, back to a "regular" toothpaste, it feels kind of sweet, too sweet, but I don't have the impulse to cut out my tongue and throw it to the trash can.