Not sure if you are aware, the slogan for Fedora 11 was selected to be "Reign".
Yet another week when I had two competing ideas, the other one was about a magician "abracadabra... presto!" pulling some tiny packaged from his hat, the public is unimpressed, then he "abracadabra... presto!" again and the packages grow huge. The public is in awe, wanting this feature "yesterday" but is saddened to hear they hare too young and have to wait at least 6 months more for that. Some considered this funnier, but my choice was to make a statement.