Caroline is one
persona created to illustrate the various categories of Fedora users and she stands for the "Casual User", paraphrasing, she tries to spend as little as possible time on front of the computer but may be involved in some other communities.
Frankly, I used to root for Caroline and want to see her targeted more by our distro, but after seeing the changes in our distro made in the name of catering to her needs... I got to care very little (none?) about her and I am not far from hating her. Why? because those changes are making my life harder and my computer use less pleasant (I acknowledge is not always Caroline's fault, she's sometime used as a strawman to push some agendas).
We look desperate trying to "steal" the Ubuntu audience and forget what made Fedora Fedora and doing it poorly. As I see it, the key to the success on the desktop is: features, features, features, polish, polish, polish. Look at the
features we advertise for F14 and, please, show me at least one desktop user that get excited by one of them. Of courde we are not perceived as a desktop distro and losing. Badly.